Lead Product Designer & Developer
I help cross-functional teams turn ambiguity into clear product strategy, scalable design systems, and measurable customer outcomes — with the engineering fluency to close the gap between design intent and shipped quality.
Or get in touch →Product leadership · UX audits · design systems · front-end builds · SEO-focused products.
Flagship projects
Four signature engagements where design, engineering, and strategy came together at scale.
Representative reconstructions of confidential shipped work. Product names and visuals are altered; the role, process, and outcome ranges reflect real engagements.
Leading product, not just pixels
How I lead teams, align stakeholders, and build systems that outlast any single project.
Leading multidisciplinary teams
I lead designers, researchers, and front-end engineers, running critiques, rituals, and hiring to raise the bar across a product area.
Aligning stakeholders
I bring product, engineering, research, and commercial leaders around one problem and a sequenced roadmap everyone can commit to.
Design-system governance
I build token-driven systems with clear contribution and governance models, so quality and speed scale across teams.
Mentoring & craft
I grow designers through critique culture, pairing, and documentation, codifying patterns so the team gets better, not just the work.
Tradeoffs under constraint
When scope, time, and quality collide, I make the call explicit, document the reasoning, and bring the team with me.
Owning outcomes
I tie design decisions to measurable product and business results, and separate my direct contribution from the team outcome.
A digital product leader who designs, builds, and grows.
For 15+ years I've led the full product journey — from discovery and UX strategy to polished UI, front-end engineering, and SEO-driven growth.
I partner with founders, product teams, and stakeholders to translate business goals into experiences people love. My edge is rare: I think in systems, design with empathy, ship production-grade code, and obsess over performance, accessibility, and conversion. The result is products that look world-class and perform like it.
Design in motion
A short reel of selected product work, interactions, and motion design.
Selected interface, motion, and prototype work. Press play for sound.
Inside the reel: UX flows, dashboards, mobile apps, design systems, and motion UI.
A full-stack product skill set
Strategy, design, and engineering under one roof — the disciplines that take a product from idea to market leader.
30 products, one obsession: impact
Selected work across fintech, commerce, health, SaaS, AI and more — each a story of a real problem solved with measurable results.
The product design process
A proven, end-to-end methodology — from first insight to launch and growth.
Technology & tools
The design, development, and growth stack I use to ship premium products fast.
Trusted by founders & teams
What clients and collaborators say about working together.
Representative references shown. Verifiable recommendations and introductions available on request.
Success, measured.
Aggregate outcomes across 100+ products — design that moves real business metrics.
Figures are representative and aggregated across selected engagements. Baselines, measurement windows, and attribution vary by team and project — full context lives in each case study.
15+ years across fintech, SaaS & enterprise
A senior product-design leader with engineering fluency. Selected roles below; download for the full resume.
Lead Product Designer
2021 – PresentProduct strategy, UX research, design systems, usability, SEO, and front-end delivery, aligning product and marketing to improve engagement and retention.
Director of UX Design
2017 – 2021Led UX across e-wallet platforms, merchant dashboards, and onboarding. Built scalable design systems and redesigned core flows with measurable gains.
Senior Product Designer & Front-End
2013 – 2017User-centered interfaces for banking, investment, and trading: responsive UI, accessibility, and hands-on front-end implementation.
UX Designer
2010 – 2013Contributed to the digital transformation of a leading regional health platform.
Indicative dates shown — exact tenure, employment type, and references available in the full résumé.
Ready to improve your product experience?
Whether you are hiring a product-design leader or need a partner to ship, let us review it together.
Let's build a powerful digital product together.
Have a product in mind or a team that needs senior design + engineering leadership? I'd love to hear about it.
Prefer to talk now? Book a 15-min intro call ↗